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"The most powerfully growing products," he says, "do three things at once: they make you look smart to the people you invite. They give real value to you when the people you invite join. And they give real value to the people you've invited once they sign up."
The least important attribute they look for is "expertise." Said Bock: "If you take somebody who has high cognitive ability, is innately curious, willing to learn and has emergent leadership skills, and you hire them as an H.R. person or finance person, and they have no content knowledge, and you compare them with someone who's been doing just one thing and is a world expert, the expert will go: 'I've seen this 100 times before; here's what you do.' " Most of the time the nonexpert will come up with the same answer, added Bock, "because most of the time it's not that hard." Sure, once in a while they will mess it up, he said, but once in a while they'll also come up with an answer that is totally new. And there is huge value in that.
"There are five hiring attributes we have across the company," explained Bock. "If it's a technical role, we assess your coding ability, and half the roles in the company are technical roles. For every job, though, the No. 1 thing we look for is general cognitive ability, and it's not I.Q. It's learning ability. It's the ability to process on the fly. It's the ability to pull together disparate bits of information. We assess that using structured behavioral interviews that we validate to make sure they're predictive."
The second, he added, "is leadership -- in particular emergent leadership as opposed to traditional leadership. Traditional leadership is, were you president of the chess club? Were you vice president of sales? How quickly did you get there? We don't care. What we care about is, when faced with a problem and you're a member of a team, do you, at the appropriate time, step in and lead. And just as critically, do you step back and stop leading, do you let someone else? Because what's critical to be an effective leader in this environment is you have to be willing to relinquish power."
What else? Humility and ownership. "It's feeling the sense of responsibility, the sense of ownership, to step in," he said, to try to solve any problem -- and the humility to step back and embrace the better ideas of others. "Your end goal," explained Bock, "is what can we do together to problem-solve. I've contributed my piece, and then I step back."
And it is not just humility in creating space for others to contribute, says Bock, it's "intellectual humility. Without humility, you are unable to learn." It is why research shows that many graduates from hotshot business schools plateau. "Successful bright people rarely experience failure, and so they don't learn how to learn from that failure," said Bock.
"They, instead, commit the fundamental attribution error, which is if something good happens, it's because I'm a genius. If something bad happens, it's because someone's an idiot or I didn't get the resources or the market moved. ... What we've seen is that the people who are the most successful here, who we want to hire, will have a fierce position. They'll argue like hell. They'll be zealots about their point of view. But then you say, 'here's a new fact,' and they'll go, 'Oh, well, that changes things; you're right.' " You need a big ego and small ego in the same person at the same time.