Coruscation

"Kent Hance was a down-home boy, real homey, and George W. wasn't homey like Kent," recalled Johnnye Davis, a Republican leader in Odessa. "He didn't come across to the voters as well as Kent did, with the little jokes that Kent told."

While Mr. Bush now is sometimes mocked for an ignorance of policy details, back then people thought he had the opposite problem: a tendency to drop references in his speeches that baffled audiences, like a discussion of anti-inflationary economic policy.

"He was quick, a bit too quick, so that people didn't always get it," Mrs. Davis said. "He was so darn intelligent that a lot of what he said went over people's heads. He's learned to explain things a little better since then."

Another problem was that while Mr. Bush never really had a clear campaign strategy, Mr. Hance did: he focused his campaign on emphasizing local ties and on casting Mr. Bush as a carpet-bagger from the East. One of Mr. Hance's most effective radio spots was this one, read by an announcer:

"In 1961, when Kent Hance graduated from Dimmitt High School in the 19th congressional district, his opponent George W. Bush was attending Andover Academy in Massachusetts. In 1965, when Kent Hance graduated from Texas Tech, his opponent was at Yale University. And while Kent Hance graduated from University of Texas Law School, his opponent" -- the announcer's voice plunged -- "get this, folks, was attending Harvard. We don't need someone from the Northeast telling us what our problems are."