North Face eats its dogfood
A nice example of a company using its own product:
Even companies not receiving federal money are trimming back. The North Face, the outdoor apparel and equipment company, hosted dealers and business partners at a Squaw Valley resort near Lake Tahoe in California late last year.
But to save the cost of 400 hotel rooms for the first night, North Face created a base camp where the group slept outdoors in North Face clothes and sleeping bags. Groups gave presentations around a camp fire. "The night was freezing cold," said Katja Asaro, managing director at Henry V Events, the Portland company that had planned it. "But people really got into it."
BUSINESS
Business Trip, or Just a Junket? It Matters Lately
By LESLIE WAYNE and STEPHANIE CLIFFORD
Published: February 9, 2009
With outrage over lavish events at bailed-out banks, the taint of being seen as wasteful during hard times is affecting corporate America in general.