Buycott ?
One set are free-enterprise champions who argue that politicizing consumption distorts prices and spurs overproduction while imposing arbitrary conditions on producers -- like insisting that developing-world farmers enroll their children in school -- that might sound good to Westerners but ignore complex local realities.
Insisting on the noblest production methods conflicts, these critics say, with the very function of markets: to bring the most goods to the most people as cheaply as possible.
Another group of critics doesn't deny political consumption's power. Rather, they bemoan that citizenship has come to this.
Citizenship, for them, is about voting, marching, writing -- about being involved. In the modern age, they say, we have begun to turn inward, bowl alone, shirk our public duties. And now comes this cheap (in the moral, if not economic, sense) way to participate just a little, assuage guilt just a little, involve ourselves just a little in AIDS and trade, feel just a little of activism's thrill.
In an article last year in The Lancet, the British medical journal, the scholars Colleen O'Manique and Ronald Labonte strongly condemned RED, the marketing campaign for iPods and other products whose purchase helps to finance the battle against H.I.V./AIDS in Africa.
"Be wary of the 21st century's new noblesse oblige that replaces the efficiency of tax-funded programs and transfers in improving health equity with a consumption-driven 'charitainment' model," they wrote.