If the news is important, it will find me
TWITTER AND FACEBOOK are platforms that allow the news sources, like newscorp to post breaking news and gain value from their brand. Google does not. In other words, if I trust a newspaper, tv or any brand, I can follow it on twitter and expect the news to come to me. The concept of "If the news is important, it will find me" works better by the day. If it matters to me, chances are very good its in one of the twitter feeds I follow.