Writer, promoter, and horse, Susannah Breslin: now at @Forbes (!)
I was also tasked with increasing site traffic. I used a variety of means to drive traffic to the site. The site had very, very ambitious traffic goals. We met those goals in a variety of ways, from social media to relationships with blogger influencers to partner sites.That means I am familiar with how to drive traffic to a blog or site. This is what it means to be an online writer today. If you think that is sad, corrupting, or indicates the demise of journalism, I suppose you are a more moral person than I am.
These days, it's not enough to be a good writer online. You have to be a smart marketer, your own content factory, your own publicist. If you can do it all, you are golden. If you cannot, you are screwed.
In this situation, the blogger is a horse. The horse has a rider. The rider is Forbes. The rider is holding a stick with a string attached to the end of it. At the end of the string, there is a carrot. The carrot is money. The carrot is dangled in front of the horse, and the horse keeps stepping forward in order to get the carrot.Blogging for Forbes requires being what is commonly referred to as a "self-starter." If you are the kind of person who needs a lot of hand-holding, editing, and encouragement, I am sure there is a place at BlogHer for you.