Just bing it
If a person searched for the movie "The Avengers," for example, Bing would annotate the results to indicate whether the searcher's Facebook friends had "liked" any of the Web pages found in that search previously on the social network.
Microsoft executives said that approach, on its own, did not have much success, partly because it cluttered the display of search results. "It was a good experiment, but it wasn't working in the way we expected," said Derrick Connell, a corporate vice president of Bing program management.
The new Bing has a much cleaner design that tucks all of the social search results away into a sidebar on the Bing search results pages, where they are now clearly distinct from the traditional Bing search results on the left side of the screen.
But the revamping also goes much further in the kind of information it picks up from Facebook.
For the search for "best hotels in Maui," for example, the results will also allow searchers to post questions about favorite hotels to the friends with Maui expertise that Bing has identified, without leaving the Bing search results page.
A Revamping of Bing in the Battle for Search Engine Supremacy
A Microsoft-Facebook alliance plans an overhaul of Bing in an effort to loosen Google's grip on the search engine market.