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Bock: "Humans are by nature creative beings, but not by nature logical, structured-thinking beings. Those are skills you have to learn. One of the things that makes people more effective is if you can do both. ... If you're great on both attributes, you'll have a lot more options. If you have just one, that's fine, too." But a lot fewer people have this kind of structured thought process and creativity.
Are the liberal arts still important?
They are "phenomenally important," he said, especially when you combine them with other disciplines. "Ten years ago behavioral economics was rarely referenced. But [then] you apply social science to economics and suddenly there's this whole new field. I think a lot about how the most interesting things are happening at the intersection of two fields. To pursue that, you need expertise in both fields. You have to understand economics and psychology or statistics and physics [and] bring them together. You need some people who are holistic thinkers and have liberal arts backgrounds and some who are deep functional experts. Building that balance is hard, but that's where you end up building great societies, great organizations."
How do you write a good résumé?
"The key," he said, "is to frame your strengths as: 'I accomplished X, relative to Y, by doing Z.' Most people would write a résumé like this: 'Wrote editorials for The New York Times.' Better would be to say: 'Had 50 op-eds published compared to average of 6 by most op-ed [writers] as a result of providing deep insight into the following area for three years.' Most people don't put the right content on their résumés."
What's your best advice for job interviews?
"What you want to do is say: 'Here's the attribute I'm going to demonstrate; here's the story demonstrating it; here's how that story demonstrated that attribute.' " And here is how it can create value. "Most people in an interview don't make explicit their thought process behind how or why they did something and, even if they are able to come up with a compelling story, they are unable to explain their thought process."