Distracted much ?
A Changing Business Model
Cellphone carriers like Sprint have become strong opponents of distracted driving. That was not always so. When cellphones first became mass-market products, drivers were the target market. Carriers sold talk-time by the minute, so the more people talked, the more money carriers made. And people spend a lot of time in cars.
But business models have changed. Carriers now sell unlimited use, making it much less important to their bottom line that people talk or text behind the wheel.
"It did become less of a business interest for carriers to push the freedom of use wherever an individual might be," said Ray Rothermel, internal counsel for Sprint, who works on government affairs.