The vision of Facebook
Facebook is full of true believers who really, really, really are not doing it for the money, and really, really will not stop until every man, woman, and child on earth is staring into a blue-bannered window with a Facebook logo. Which, if you think about it, is much scarier than simple greed. The greedy man can always be bought at some price, and his behavior is predictable. But the true zealot? He can't be had at any price, and there's no telling what his mad visions will have him and his followers do.
That's what we're talking about with Mark Elliot Zuckerberg and the company he created.