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Future is mining cloud data

The next big competition in cloud computing also involves artificial intelligence, fed by loads of data. Soon, Mr. Kurian said, Oracle will offer applications that draw from what it knows about the people whose actions are recorded in Oracle databases. The company has anonymized data from 1,500 companies, including three billion consumers and 400 million business profiles, representing $3 trillion in consumer purchases.

"Most of the world's data is already inside Oracle databases," said Thomas Kurian, , Oracle's president of product development

That's the kind of hold on people's information that perhaps only Facebook can match. But Mark Zuckerberg doesn't sell business software. At least, not yet.

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