Are safer smokes safer ?
The law also prohibits advertising that products carry a lower health risk than traditional cigarettes without F.D.A. approval, a provision aimed at ensuring that such claims are scientifically valid not only for individual smokers but also for the population as a whole, including nonsmokers who might be enticed to smoke if they thought a cigarette was low-risk.
Editorial
Big Tobacco Strikes Back
Published: September 7, 2009
The tobacco industry has a long, sorry history of pretending to market only to adults while surreptitiously targeting young people.