Lumosity lawyer needed ?
In one TV commercial, a man declared that with Lumosity "decisions come quicker. I'm more productive." The company website stated that brain training could help "patients with brain trauma, chemofog, mild cognitive impairment and more," adding that "healthy people have also used brain training to sharpen their daily lives and ward off cognitive decline."
Earlier this month, the Federal Trade Commission said: No more.
Its complaint charged that the company could not substantiate such marketing claims. "The research it has done falls short because it doesn't show any real-world benefits," said Michelle Rusk, an F.T.C. staff lawyer.
She called the commission's yearlong investigation "part of an effort to crack down on cognitive products, especially when they're targeted to an aging population."
Lumosity agreed to give its one million current subscribers, who pay $14.95 a month or $79.95 annually, a quick way to opt out. It also accepted a $50 million judgment, all but $2 million suspended after the commission reviewed the company's financial records.
The company had already stopped making health and cognition claims, its new chief executive, Steve Berkowitz, said in an interview. But the firm settled because "we came to the realization that the most important thing we could do is focus on the future," Mr. Berkowitz said