Branding and the SOHO neologism: Solo District by Appia Group
'At the corner of Lougheed Hwy and Willingdon Ave, Burnaby, BC' or 'SOLO' South of Lougheed ?
Solo District by Appia Group offers aspirational branding for their planned mixed use infill community development.
Included with the first building is a Whole Foods store, which, if history is prologue, bodes well for Solo District and the surrounding area. In the U.S., they call it the Whole Foods effect: wherever the Texas-based organic food chain locates a store, prices for surrounding real estate jump. The debate continues over whether those prices rise because of Whole Foods' presence, or because the chain is good at selecting markets where the future is bright. In any case, no one questions that Whole Foods is a desirable amenity.