The most astonishing change concerns the ending of boys' names. In 1880, most boys' names ended in the letters E, N, D and S. In 1956, the chart of final letters looked pretty much the same, with more names ending in Y. Today's chart looks nothing like the charts of the past century. In 2006, a huge (and I mean huge) percentage of boys' names ended in the letter N. Or as Wattenberg put it, "Ladies and gentlemen, that is a baby-naming revolution."
Wattenberg observes a new formality sweeping nursery schools. Thirty years ago there would have been a lot of Nicks, Toms and Bills on the playground. Now they are Nicholas, Thomas and William. In 1898, the name Dewey had its moment (you should be able to figure out why). Today, antique-sounding names are in vogue: Hannah, Abigail, Madeline, Caleb and Oliver.
In the late 19th century, parents sometimes named their kids after prestigious jobs, like King, Lawyer, Author and Admiral. Now, children are more likely to bear the names of obsolete proletarian professions, Cooper, Carter, Tyler and Mason.
Wattenberg uses her blog to raise vital questions, such as should you give your child an unusual name that is Googleable, or a conventional one that is harder to track? But what's most striking is the sheer variability of the trends she describes.
Naming fashion doesn't just move a little. It swings back and forth. People who haven't spent a nanosecond thinking about the letter K get swept up in a social contagion and suddenly they've got a Keisha and a Kody. They may think they're making an individual statement, but in fact their choices are shaped by the networks around them.
Furthermore, if you just looked at names, you would conclude that American culture once had a definable core -- signified by all those Anglo names like Mary, Robert, John and William. But over the past few decades, that Anglo core is harder to find. In the world of niche naming, there is no clearly identifiable mainstream.
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