Status: either too early to tell or too late to change; Tufte on design consulting
Products under development "are in one of two states--either too early to tell or too late to change.''
He finished the book in 1982, after moving to Yale. No publisher would print it to his exacting standards. Tufte wanted the book to exemplify the design principles he articulated. It had to have lavish, abundant, high-resolution images and footnotes alongside the text so a reader wouldn't have to flip pages to find a reference. The book had to be printed on thick, creamy paper and sell for a reasonable price, about $30. "Publishers seemed appalled at the prospect that an author might govern design,'' he later wrote. So he took out a second mortgage at nearly 18 percent interest and produced the book himself.
---- Edward Rolf Tufte




